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Inbound Marketing -- What is it and Why Does it Matter?
Customers will respond to inbound strategies by returning value back to your business.See it on Scoop.it, via Customer Experience Marketing
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The Real Way to Get More Customer Feedback
Asking customers to call for help isn't effective when attempting to get more feedback. Here's a better way.See it on Scoop.it, via Customer Experience Marketing
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8 Social Tools to Listen and Interact With Customers : Social Media Examiner
Do you engage with customers online? Discover eight tools to help your business provide a seamless social customer experience.See it on Scoop.it, via Customer Experience Marketing
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Why the customer experience matters | McKinsey & Company
Truly understanding customer needs may help companies improve not only the buying experience but also their bottom line.See it on Scoop.it, via Customer Experience Marketing
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Four Tools for Endless Content Ideas
Content - A major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals sucSee it on...
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21 Social Media Tools for Smart Marketers
Value your time online? Of course you do! Take back your day and time with these 21 social media tools for smart marketers.See it on Scoop.it, via Customer Experience Marketing
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Facebook Switches Page Management and Posting Options – What You Need to Know
Facebook's recently changed the way Pages are accessed and managed, which has caused headaches for some social media managers. Here's how the new system works. See it on Scoop.it, via Customer...
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7 Tools to Help You Map the Customer Journey
These 7 tools will help you define, map and act on the customer journey to create better experiences for your customers.See it on Scoop.it, via Customer Experience Marketing
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6 Social Media Trends That Will Transform Your Business
The social media landscape continues to evolve at a rapid pace, how are you staying ahead? Here's 6 social media trends that will transform your business.See it on Scoop.it, via Customer Experience...
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Using Customer Journey Mapping to Shape Your Content Strategy
By understanding the following 5 phases, we can shape our content strategy to meet the customer’s needs – whatever stage of their journey they may be at.See it on Scoop.it, via Customer Experience...
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5 Social Media Management Tools to Save Time : Social Media Examiner
Looking for a better way to manage multiple profiles? Discover five social media management tools to consolidate your social media marketing efforts.See it on Scoop.it, via Customer Experience Marketing
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10 Customer Experience Mistakes Businesses Are (Still) Making
It all comes down to this: We want to save time and money. We’ve made online shopping experiences more convenient, more relevant and tailored to the customer. We keep using technologies that are di…See...
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Eight reasons why content strategy should be central to every marketer
Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.See it on Scoop.it, via Customer Experience Marketing
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Comment on What are the 10 Types of Must-Have Social Media Tools for...
Great list! Thank you! I would like also to suggest mentionlytics.com, a monitoring tool. It provides you with mentions from the entire web! You may have a try!See it on Scoop.it, via Customer...
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Snapchat Makes Content More Discoverable: This Week in Social Media : Social...
Social media news and developments making social media marketing easier. (Updated Snapchat Discover feature, Twitter Insiders, Facebook video comments)See it on Scoop.it, via Customer Experience Marketing
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How to Create Quality Facebook Canvas Ads : Social Media Examiner
Do you want to reach more mobile Facebook users? Discover how to create quality Facebook Canvas ads.See it on Scoop.it, via Customer Experience Marketing
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The Gap Between Work and Play is Narrower Than You Think
Don’t feel guilty about spending time on your hobby; the cross-pollination between work and creative pursuits can lead to leaps in innovation.See it on Scoop.it, via Customer Experience Marketing
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This Is What Your Company Should Look Like
We imagine a 21st-century corporation designed to capitalize on connected systems, data, and employees who take an expansive view of work.See it on Scoop.it, via Customer Experience Marketing
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5 Ways to Improve Customer Loyalty With Social Media : Social Media Examiner
Looking for ways to nurture customer relationships? Discover a five-step plan to help you boost customer loyalty with social media.See it on Scoop.it, via Customer Experience Marketing
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5 Tools to Measure Social Media ROI : Social Media Examiner
Do you struggle to determine an accurate ROI in social media marketing? Discover 5 tools to help you accurately, completely measure your social media ROI.See it on Scoop.it, via Customer Experience...
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86% of Marketers Will Own the Customer Experience by 2020 – Here’s What You...
86% of marketers say they will own the end-to-end customer experience by 2020, meaning that they will become responsible for the entire customer journey.See it on Scoop.it, via Customer Experience...
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10 Ways to Use Snapchat for Business : Social Media Examiner
Wondering how to use Snapchat for your business? Discover how ten brands build an engaged following, increase loyalty, and boost visibility.See it on Scoop.it, via Customer Experience Marketing
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The Ultimate List of Content Curation Tools and Platforms
Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did wSee it on Scoop.it, via Customer...
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The Rise Of The Bots: 11 Ways Your Business Can Prepare - InformationWeek
Business is ripe for a bot explosion. The foundational technologies are available, industry behemoths are fanning the fire, users are demanding better experiences, and companies are looking for new...
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How to Use Google Analytics to Shape Your Marketing Strategy
Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know how to best utilize the data in Google Analytics.See it on Scoop.it, via Customer...
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28 of the Best Marketing Campaigns of 2016
Looking for inspiration? We found 28 examples of the best marketing campaigns thus far in 2016, as well as all a look at the brilliant people behind them.See it on Scoop.it, via Customer Experience...
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23 Must-Have Tools for Your Marketing Stack
The key is to create a marketing stack that fits your SaaS’s needs, not the latest trends. Moreover, don’t feel obligated to have a tool for every function of your business. Here are 23 tools to...
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Companies, Cultural Values and Success | Blogging4Jobs
Companies, Cultural Values and Success https://t.co/tumo0CJ7Xc via @blogging4jobsSee it on Scoop.it, via Customer Experience Marketing
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6 Unforgettable Lessons from Southwest Airlines Social Media Crisis
What Southwest did right and wrong during their massive computer outage and subsequent social media crisis. 6 lessons and letter grades for each, from Jay Baer.See it on Scoop.it, via Customer...
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Should My Landing Page Be SEO-Focused, Conversion-Focused, or Both? -...
What's more important: drawing in more traffic, or converting the traffic you have? When it comes to your landing pages, that may be a tough question to answer.See it on Scoop.it, via Customer...
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